Demand Generation Manager

Hi there 👋 We're Stotles.

Our mission is to unlock the potential of business and government working better, together. We'd love for you to join us on our journey.

💡 About this Role & Why We're Hiring

It's never been a more exciting time at Stotles. Here's why we're looking for you.

We’re levelling up our demand generation engine and want you to be the driving force behind our top of funnel growth in 2024 (and beyond).

We’re looking for a highly motivated, creative and strategic demand generation manager to spearhead full funnel campaign tactics, performance marketing, the demand waterfall, buyer motivations, buyer personas, and paid digital campaigns end to end.

You’ll need to be an expert in SEO and paid digital channels as enhancing, managing and iterating on these channels will be a core function of your role. But, you also must be eager to test new channels and tactics that may drive demand.

💷 *Comp Range:** £45,000-55,000 with an additional options equity grant worth 15-30% of salary*

🔨 What You'll Do

You’ll work directly with our Growth Lead to strategise, develop and execute on demand generation activities.

Everyday, you will:

• Enhance and manage our Google Ads strategy

• Enhance and manage our SEO strategy

• Scrutinise and experiment with our website’s paths to conversion

• Manage and report on demand generation activities

This means you will need to:

• Manage our activities across Google’s product suite (Analytics, AdSense, Search Console)

• Define audiences and experiment with a wide variety of campaigns to produce results. For our team, that means generating app sign ups

• Be comfortable modelling and managing efficient spend and be confident in your ability to scrutinise the ROI of your campaigns

• Deeply understand and effectively report on the impact of your owned channels across the full funnel using our CRM; HubSpot

• Assist the Growth and Sales teams by helping them identify and implement new strategies and tactics to achieve better results within our existing channels, based on the findings of your reports

• Assist the Growth and Sales teams with Account Bases Marketing initiatives for increased lead generation, conversion and expansion

• Provide detailed results and recommendations to the leadership team on where the company should deploy its resources to acquire more customers

⌨️ Who We're Looking For

• Experience

• Mentality

• Methods

📢 Most importantly, we're looking for curious, ambitious people who love to learn and want to be a part of building something special. If (for any reason) you don't fit our requirements but you're passionate about our vision, don't hesitate to apply!

🧠 Stotles data in numbers

• 8M Procurement notices from UK & EU

• 15K UK government organisations

• 90K Government policy & strategy documents

• 180K Government contacts

• 80M Invoices published by the government bodies in UK

• 1.5M Government suppliers in UK & EU

💎 Benefits and perks

💰 Transparent and competitively benchmarked salaries

📈 Equity dependent on experience

🏥 A generous health cash plan (Covers dental, optical, physical therapy, consultations, etc.)

🎾 A personal health, wellness, and development allowance of £130/month to spend on gym memberships, therapy, yoga classes... any experience that keeps your mind and body healthy.

🏝 25 days vacation + bank holidays

📚 A dedicated learning and development budget you can use for books, conferences, courses, events

🏦 Office in Central London (Farringdon)

🏡 A hybrid working environment with 1-2 days in office and flexible work-from-home opportunities

🏠 A work-from-home setup budget of £400 you can use for these items: a keyboard, monitor, mouse, office chair, desk, headphones

🧗‍♀️ Monthly affectionately-termed "TeamChills™️": our in-person team-bonding socials covering anything from mini-golf, to communal taco-eating and summer picnics