CRM Lead

WHO WE ARE

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

Role Description

We are seeking a proactive and innovative CRM Lead to join our team. The CRM Lead should possess strong business acumen and a proven track record of success working with renowned brands. This individual will play a pivotal role in elevating RAPP's reputation for effective CRM strategies, leading to the development of new case studies and industry accolades that drive our growth objectives. Collaborating closely with creative, data analysis, user experience, and technology teams, the CRM Lead will leverage technology, connectivity, and data to establish powerful connections between consumers and brands. Responsibilities include managing day-to-day CRM operations, developing programs, setting strategic direction, and overseeing implementation.

Key Responsibilities:

• Efficiently manage work traffic and ensure timely completion of tasks,
• Attend and actively participate in all client meetings, providing valuable insights and recommendations,
• Prepare comprehensive Work-in-Progress reports to track project status and milestones,
• Keep relevant departments informed of any changes or updates to projects,
• Conduct thorough advertising and competitive reviews every six months, presenting findings to the Account Director,
• Develop creative briefs for adaptations and minor projects, ensuring alignment with client objectives and brand guidelines,
• Source client/brand-related materials for shoots and productions, maintaining a keen eye for detail and brand consistency,
• Coordinate research projects and attend research meetings to gather valuable insights for strategic planning.

Skills and Experience:

• A minimum of 7 years of experience in CRM program management, with a strong preference for candidates with consulting and client-side experience,
• Demonstrated success in leading CRM engagements and delivering creative outcomes for global client brands, preferably within multi-cultural and multi-agency environments,
• Proven expertise in brand planning and consulting, supported by a robust portfolio of case studies and awards,
• Strong analytical skills with the ability to derive insights from various research sources and analytics techniques,
• Creative problem-solving abilities, both conceptually and operationally, to drive strategic vision and address planning considerations,
• Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms, including email automation tools such as Salesforce, Salesforce Pardot, and Microsoft CRM,
• Experience across a range of industry verticals, with particular expertise in one or two categories, ideally within the automotive industry,
• Demonstrated leadership qualities, fostering collaboration and innovation within project teams,
• Minimum of a Bachelor’s Degree in any field,
• Direct client service experience,
• Demonstrated supervisory, delegation and strong mentorship skills,
• Proven track record of client and team success,
• Proficient with Microsoft Office Suite.