Paid Social Specialist

Your Main Responsibilities:

• Developing and executing paid social advertising campaigns across multiple platforms
• Consistently achieving monthly ad spend and revenue KPI’s
• Monitoring and reporting on the success of your campaigns to the internal team and clients, ensuring targets are met and performance is rising
• Optimising campaigns for maximum efficiency and ROI
• Collaborating with cross-functional teams to ensure alignment on campaign objectives and strategies
• Developing your skills in data-oriented media buying, conducting A/B tests for new creatives, audiences, and strategies to scale campaigns
• Utilising data from reporting tools such as Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data-driven
• Fostering strong client relationships by understanding their goals, setting clear expectations, finding ways to succeed, and delivering exceptional service
• Writing direct-response copy that resonates with selected target audiences and creating thumb-stopping ads
• Championing Creative Strategy for your clients, developing core creative testing roadmaps, measuring performance, and finding new creative angles to test by collaborating with the design team
• Working closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progress
• Staying up-to-date on industry trends, platform updates, and best practices to continuously refine and improve advertising strategies
• Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team