Senior Product Marketing Manager

About the Role: As a Product Marketing Manager, you will be responsible for the strategic planning, implementation, daily management, and evaluation of product marketing efforts.

This will involve:

• Product positioning: partnering with Product and Leadership, determine the value prop and how we’ll measure value (and pricing) for new products
• GTM launches: develop and handle the day-to-day management of launch plans

• Sales Enablement:

  • Develop slide decks, battle cards, one-pagers, case studies, email copy, and other assets as needed
  • Train the Sales team on any assets developed, and how to talk about new products or product features

• Content:

  • Ensure the content on the website is up to date, creating new sections or product pages when needed
  • Develop a steady cadence of blog posts
  • Develop and maintain a social media calendar and presence, and participate in community conversations
  • Launch and maintain a monthly newsletter for prospects, and partner with Customer Success on communications for customers
  • Develop longer-form content every quarter for lead-generation efforts
  • Create video walkthroughs of product functionality, for the website and use them in campaigns
  • Assist in the development of landing page and ad copy
  • Assist in the development of press releases

• Events:

  • Help plan and execute monthly webinars, both solo and with customers or partners
  • Assist in giving product demos at our booth at conferences
  • Partner with Design on any booth materials needed (booth messaging, monitor reel, etc.)
  • Create speaker proposals and assist in slide deck creation for opportunities we land

• Competitive Research: Maintain a detailed matrix of the competitive landscape, educating Leadership and the Sales team of any new findings and answering questions as they arise

• Cross-departmental Relations: Attend weekly demo, pipeline, and sales meetings to address any product marketing needs, questions, or concerns that may come up and identify where Marketing can help alleviate any challenges other teams are facing

• Analyst Relations: Assist in any analyst pitches as needed, and maintain communications with those we want to keep in the loop

Requirements:

• Solid B2B technical product marketing experience, preferably in SaaS.
• Solid knowledge of databases and data warehouses
• Previous experience with project managing the marketing side of B2B product launches
• Comfortable leading demos and webinars with both technical practitioners and less technical business leaders
• Previous startup experience and comfort working on tight timelines with limited resources

• Excellent communication skills (verbal and writing); English fluency

  • Comfortable developing a wide variety of written assets (with support from Design), from blog posts and web copy to press releases, ad copy, emails, ebooks, and more.
  • Solid slide deck development experience

• Basic video editing skills (for product walkthroughs)

• Self-starter

• Open to experimentation of ideas/testing new things, and open to feedback

Nice-to-haves:

• Advanced video editing skills
• Previous podcast development experience
• Public speaking experience at conferences
• Previous product management or engineering experience