Seeking Product Marketer for Fast Growing SaaS

Smarter Contact is a dynamic and innovative SaaS in the messaging space. Our software blends SMS, Voice, and CRM products that enhance customer interactions for customers to close more deals in the real estate space.

Position Overview:
We’re seeking a talented and experienced SaaS Product Marketer with expertise in increasing product-led revenue to join our marketing team. As a specialist, you will play a crucial role in driving revenue growth through strategic marketing initiatives focused on product-led strategies and customer adoption.

Key Responsibilities:

1. Product-Led Revenue Strategies:

   • Develop and execute product-led growth strategies to increase revenue through customer acquisition, expansion, and retention.
   • Implement pricing strategies, packaging options, and upsell/cross-sell opportunities to drive incremental revenue from existing customers.
   • Identify and leverage product usage data, user behavior patterns, and customer insights to optimize revenue generation strategies.

2. Customer Acquisition and Activation:

   • Design and implement customer acquisition campaigns and programs that leverage product-led strategies such as freemium models, trials, and self-service onboarding.
   • Optimize customer activation processes to increase conversion rates and accelerate time-to-value for new customers.
   • Collaborate with product management and engineering teams to enhance product features and user experience based on customer feedback and market insights.

3. Customer Expansion and Upsell/Cross-Sell:

   • Develop targeted upsell and cross-sell campaigns to drive the adoption of premium features, additional services, and upgrades.
   • Utilize data-driven approaches to identify upsell and cross-sell opportunities within existing customer segments and customer lifecycle stages.
   • Work closely with sales teams to align on customer expansion strategies, pricing negotiations, and renewal initiatives.

4. Customer Retention and Loyalty:

   • Implement retention strategies and initiatives to reduce churn, increase customer lifetime value (CLV), and foster long-term customer relationships.
   • Monitor customer health metrics, engagement levels, and satisfaction scores to proactively address customer concerns and drive loyalty.
   • Develop customer advocacy programs, referral programs, and loyalty incentives to encourage retention and advocacy among satisfied customers.

5. UI/UX Collaboration:

   • Collaborate with UI/UX design teams to ensure that marketing collateral, campaigns, and messaging align with the user interface and user experience of Smarter Contact's products.
   • Provide input and feedback on UI/UX designs, user flows, and interactive elements to enhance usability, functionality, and aesthetics.
   • Conduct user testing, usability studies, and feedback sessions to gather insights and validate marketing strategies from a UI/UX perspective.

6. Data Analysis and Optimization:

   • Conduct data analysis, A/B testing, and performance monitoring to evaluate the effectiveness of product-led revenue strategies and marketing campaigns.
   • Use insights from data analysis to iterate, optimize, and refine revenue generation tactics for continuous improvement.
   • Collaborate with analytics teams to develop dashboards, reports, and KPIs to track and measure product-led revenue performance.

Qualifications:

• Proven experience 3+ years in product marketing or related roles focusing on increasing product-led revenue in a SaaS company.
• Deep understanding of product-led growth frameworks, customer acquisition strategies, pricing models, and revenue optimization techniques.
• Strong analytical skills with proficiency in data analysis tools and techniques.
• Excellent communication, collaboration, and project management skills.
• Strategic thinker with a results-driven mindset and a track record of achieving revenue targets.

How to Apply: If you meet ALL the qualifications and truly think you're a fit by the rigirous standards we'd love to hear from you.

Please submit the application questions in detail along with your resume so we can get a better grasp of your background

Thank you all.