Growth Marketing Manager

About the company ToolJet is a popular open-source ( https://github.com/ToolJet/ToolJet ) low-code platform for building and deploying custom internal tools. We are a team of 35 members working from different regions of India. We've raised funding from investors like Microsoft’s M12, Nexus Venture Partners, January Capital & Ratio Ventures.

*Job Description
*

• Develop and execute data-driven growth strategies,Implementation and optimise paid advertising campaigns across various channels (Google Ads, Facebook, LinkedIn, etc. Utilise SEO best practices to enhance organic traffic and visibility. Explore and manage partnerships that contribute to user acquisition
• Analyse user behaviour and implement A/B testing to optimise landing pages and conversion funnels. Collaborate with the product team to enhance user onboarding processes and user experience.
• Develop and execute content marketing strategies to build brand authority and engage the target audience and Oversee the creation of compelling content, including blog posts, whitepapers, case studies for brand building and engagement.
• Develop and execute email campaigns to nurture leads, drive user engagement, and promote product updates.
• Utilise analytics tools to monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth.

*Requirements
*

• 4+ years of marketing experience in a 0-1 stage product startup, specifically in B2B SaaS marketing.
• Demonstrated success in building SEO strategies that increase traffic and conversions.
• Familiarity with analytics tools (e.g., Google Analytics, SEMrush, Marketing Cloud).
• Strong communication skills and an understanding of SaaS business models.