Digital Marketing Associate

🌟 Join Tutcart as a Digital Marketing Associate! 🌟

About Tutcart:

Tutcart is at the forefront of transforming education with innovative technology. As a pioneering edtech startup, we are committed to making learning accessible, engaging, and personalized for all.

Why Choose Us?

• 🏠 Remote Work: Enjoy the flexibility of working from anywhere.
• ⏰ Flexible Hours: Achieve a harmonious work-life balance.
• 👨‍👩‍👧‍👦 Team Unity: Become part of a supportive team that values collaboration, creativity, and personal growth.
• 🚀 Continuous Learning: Grow professionally in a dynamic startup environment.
• 🎯 Diverse Challenges: Engage in a variety of projects that offer valuable learning experiences.
• 🌟 Founding Member Opportunity: Shape the future of edtech as a key member of our foundational team.

Key Responsibilities:

Digital Marketing:

• Plan and execute digital marketing campaigns to drive user acquisition, retention, and conversion.

- Optimize campaign performance through A/B testing, data analysis, and continuous optimization.

Social Media Management:

• Develop and implement effective social media strategies to enhance brand visibility and engagement.
• Manage day-to-day activities across various platforms, including content scheduling, posting, and community engagement.

Content Creation:

• Produce high-quality and engaging content across various platforms, including blogs, social media, videos, and infographics.
• Collaborate with design and video teams to create visually appealing and impactful content.

SEO Optimization:

• Implement SEO best practices to improve website visibility, organic traffic, and keyword rankings.
• Conduct keyword research, on-page optimization, and link-building activities to enhance search engine performance.

Data Analytics:

• Analyze performance metrics, user engagement data, and KPIs to evaluate the effectiveness of marketing strategies and campaigns.
• Provide actionable insights and recommendations to optimize performance and drive continuous improvement.

Product Management:

• Collaborate cross-functionally with product, engineering, and design teams to drive product development, enhancements, and feature releases.
• Gather and prioritize product requirements based on market research, customer feedback, and business objectives.

Business Strategies Building:

• Develop and execute business strategies, including market entry, expansion, and diversification, to drive growth and achieve organizational goals.
• Conduct competitive analysis, SWOT analysis, and market research to identify opportunities, threats, and trends in the edtech industry.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; or relevant work experience.
• Proven experience in social media management, digital marketing, content creation, SEO, and data analytics.
• Strong analytical skills with proficiency in data analytics tools and platforms.
• Knowledge of product management principles, business strategy development, and market research methodologies.
• Creative thinker with excellent brainstorming, problem-solving, and communication skills.
• Ability to work independently, prioritize tasks, and collaborate effectively in a fast-paced startup environment.
• Graphic designing, video editing, creative content development, or related skills are a strong plus and will be considered advantageous for the role.

What We Offer:

• An opportunity to be part of a pioneering startup that is shaping the future of edtech.
• A supportive and collaborative work environment where your ideas are valued, encouraged, and implemented.
• Stimulating projects with the potential to make a meaningful and lasting impact in the education industry.

We are looking for a proactive, innovative, and results-driven Digital Marketing Strategist who is passionate about leveraging digital channels, data-driven insights, and strategic thinking to drive growth, engagement, and success. If you are ready to take on new challenges, contribute fresh ideas, and make a significant impact, we invite you to join us on this exciting journey!