Paid Media Lead

Your Role

We are looking for a paid acquisition lead to help scale O Positiv social media marketing channels. This individual will have demonstrated success in driving traffic, customer growth, and revenue while achieving CAC and scale targets. The role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns. Responsibilities will include optimizing campaign performance, coordinating new campaigns & creatives, and allocating budgets.

We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can manage and own the performance of social media paid acquisition channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As Paid Media Lead, you’ll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture and is excited to set and meet aggressive goals.

The Paid Media Lead reports to the Director of Growth and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.

Responsibilities and Duties

• Build new and optimize existing campaigns in Meta, TikTok, Pinterest, Snapchat, and other paid channels
• Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
• Manage log of all important media decisions
• Communicate accurate and timely daily results to leadership
• Identify trends and insights to track, monitor, and optimize performance against key KPIs
• Troubleshoot and solving technical issues including feed management and data tracking
• Collaborate with internal teams and external partners to optimize performance
• Remain up to date on industry best practices and new developments

Qualifications and Skills

• Experience:

  • Experience in a Direct Response Paid Media CPG Brand whose majority of revenue comes from eCommerce
  • 2+ years required experience in a Paid Media and managing a high volume of campaigns
  • Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
  • Budgetary experience including proven optimization for strong ROI required
  • Bachelor’s Degree

• Interpersonal:

  • Strong leadership & communication skills: listen, mentor, and teach by example
  • Ability to manage multiple moving pieces
  • Strong time management and prioritization skills
  • Adaptable to new social platforms and advertising technologies
  • Thoughtful and self-reflective, willingness to learn
  • Team-player, hard-working, organized, and goal-oriented
  • Excitement for startups and building from the ground up

• Additional Preferred Experience and Skills:

  • Startup and/or e-commerce experience is a plus
  • Passion for e-commerce, consumer retail and/or digital marketing is a plus

Hours and Compensation

The anticipated base compensation range for this role will be $80,000 - $120,000. Compensation will be commensurate with the candidate's experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• Monthly Fitness Reimbursement
• An environment of collaboration, high performance, & respect amongst all employees and managers

Position will be based in our office in Santa Monica, Los Angeles County, CA

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