Sr. Demand Generation Manager

You will globally own Yotpo’s marketing funnel for one of Yotpo’s core product lines end-to-end. You’ll work strategically to create and implement demand-driving marketing programs across multiple channels, supporting different customer lifecycle stages.

You’ll work closely with cross-functional departments such as Product Marketing, Online & Offline Channels (Paid, Organic, Website, Events), Content, Design, Product, and of course Sales, to align on buyer personas, market opportunities, industry trends, quarterly goals and optimal plans execution.

You will:

• Oversee the demand gen effort globally (North America, EMEA, ANZ) for a one of Yotpo’s core product lines
• Develop full-funnel B2B demand generation strategies, from very top-funnel awareness programs all the way to mid- and bottom-funnel initiatives
• Work closely with marketing stakeholders across Yotpo’s Online Acquisition, Field Marketing, Brand, Product Marketing, and Ops teams to bring your plans to life
• Work closely with stakeholders across Sales and Strategy to keep your plans up-to-date with business and industry trends and create constant alignment
• Be the ultimate product-line High Touch expert - know the product’s strengths and weaknesses inside out, work closely with Product Marketing to be ahead of your game on competition, buyer persona, key pain points and value props
• Analyze, report and optimize all demand generation programs based on ROI, demand gen and sales effectiveness
• You’ll be measured by high-fit, high-intent demand generation using MQLs, SQLs, and SALs

About you:

• 5+ years of experience in online marketing, ideally in rounded Demand/Growth roles at B2B SaaS companies
• Strong understanding of B2B funnels & content marketing
• Excellent project management skills
• Excellent in driving cross-functional efforts with multiple stakeholders and production dependencies and complexities
• Strong collaborator and easy to work with across time-zones
• Keen eye for detail with an an aggressive can-do approach
• Familiarity with eCommerce - plus
• Familiarity with online paid channels, email marketing, and B2B marketing tech stacks - plus
• Fluent English speaker & writer - must