Junior Designer

About the company:

Life & Half is new age digital first, metric driven brand marketing think tank specialising in setting up startup digital products (commerce or content). We handle a range of services, from brand positioning, integrated marketing strategy for offline / online, social media, content creation, on-ground activation - depending on what a startup needs, to monetise / grow traffic. Our in house team currently develops and designs content for an impressive new-age digitally-demanding client roster - from retail to publishing. The uniqueness of Life & Half digital solutions, lies in blending offline & online initiatives to meet overall business objectives + approaching branding, strategies & content with data-led decision making. Life & Half is a great workplace to get a headstart in world of online content, social media, analytics, brand marketing & design.

KRA
Create high-impact design - from branding, identity design to campaigns and social content - create high quality, original and differentiated design. You have to aim to be the top 1% design talent in the country
Creative operations - You should be able to manage delivery on campaigns or social - from briefing creators on reel content, to photo shoots, campaign shoots and on-set direction.
Creative detailing & execution - you should be expertly able to breakdown top-level visual strategy into specific design deliverables - from branding identity scopes to campaign look, unit, templates etc
Drive account KPIs - from link-clicks to site/app to engagement and reach
Intel development - be on top of global design trends to bring equally solid design across branding, illustrations, content and video design..
Develop SOPS - Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client
Not limited to - your role will not be limited to design. You will be involved in and expected to think ideas for campaigns, plan content calendar and direct video and photo shoots
Company Visibility - Develop a enviable design portfolio for L&H & its clients. Be proactive at networking with industry peers, participate in events and crack the design playbook stack for today’s always-on, hyper-channel active brands.
No baggage - be extremely open minded, flexible and intuitive about cracking new content formats, new ways of creative operations and explore new definitions of being a designer today
Eligibility
Prior experience of 6 months-1 year working with top-notch design firm, agency or design publication and be equally good at branding and content design.
Should know illustrator, InDesign and knowing figma/sketch or video design will be a plus
Be cued into global trends - across social media, memes, reels, movies, design movements, art news, follow iconic designers, 3D design & Web3 trends
Be great at managing client relationships, interaction and meetings
Strong planning and daily work management skills - be extremely organised.

Success evaluation
Developing high-decibel campaigns that build the account SOV, brand campaign visibility to its target audience and industry peers
Develop original, enviable, high-impact design that’s equally loved by clients, audience and industry peers.

What you’ll achieve
Work with some of the best known names in India for clients like Zomato, Times Internet Gaana, GlobalBees, Forbidden Foods, Times of India Digital and many more.
Gain industry relevant and trending experience - from thinking product metrics to D2C brand building, media planning and full-funnel communication development