SEO PROFESSIONAL

Responsibilities

You are supposed to do the following: -

*On–Page Optimisation *

● Complete 360-degree website audit
● Keyword research, analysis and final shortlisting
● Pre SEO keyword rank check
● Pre SEO website stats recording
● Recording current website stats
● Competitor research and keyword gap analysis
● Competitor performance research
● Analyzing target groups’ search intent
● Keyword mapping per page of the website
● Google Search Console, Google Analytics account set up, check, account analysis, monitoring
● Meta title optimization / reoptimization
● Meta description optimization / reoptimization
● Meta keyword optimization / reoptimization
● Content optimisation / reoptimisation
● Keyword-rich URL structure audit and recommendations
● Optimizing internal links across websites and blogs
● Header tag optimization
● URL indexing request submission
● Domain and page authority check
● Topic research, analysis and suggestion for new blogs
● Blog internal linking and optimization
● Check For Noindex and Nofollow
● Canonical tag optimization
● Implement relevant schema markup
● Image alt tag optimizations
● Blog review and check for strategic keyword placement
● Competitor blog topic trend check
● Competitor blog rank and content quality check
● Website health check
● Website responsiveness check and suggestion
● Custom SEO strategy creation, recommendation and implementation after monitoring monthly performance

*Technical SEO *

● Page speed improvement recommendations
● Sitemap optimisation
● Robots.txt optimisation
● Fix 301 redirects
● Fix broken internal and outbound links
● Optimise pages with duplicate and thin content
● Migrate site to HTTPS structure
● Check for the duplicate versions of the pages in the Google index
● Fix crawl errors
● Restructure URL if required

*Off – Page SEO *

● Website submission 5-6/month
● Acquiring paid backlinks from relevant publisher websites
● Unlinked Mentions
● Resource Page Link Building
● 404 page link building

Qualification

• Bachelor's degree, preferably in Computer Science
• Knowledge of HTML, CSS, Jawa is mandatory
• Course in SEO will be preferred
• Previous SEO experience will be advantageous.

Task

Will you be able to submit the following Task:
Please visit our website https://vikalpindia.com/. Study in detail and let us know how we can increase traffic. Submit your Hypothesis in the following format:

• Because we saw data/feedback
• We expect that change will cause impact.
• We’ll measure this using metric.

For example:
• Because we saw confusion regarding how to register a demo
• We expect that changing the call-to-action copy will cause more demo registrations.
• We’ll measure this using # of demo signups.