High Tech Consumer Product Marketing Expert

Immortal Inc. needs a marketer who has focused on technology-driven consumer products and has demonstrable genius in freemium models. The person needs to be able to articulate the perfect balance between free and paid content. The role requires intimate knowledge of user flow for both mobile apps and desktop websites. The marketer must have an example of a high-traffic, revenue generating app that they were primarily responsible for and is currently online or in an App Store.

Initially, you along with the CEO plus one or two developers, will review the entire revenue strategy. Once the freemium model is refined your focus will shift to website traffic generation and app downloads. This role will be responsible for campaign management. As the team grows you will have the choice to remain an individual contributor or assume a supervisory role.

The ideal candidate’s personality will have-

• Diverse skill set yet is eager to learn new techniques
• Flexibility to thrive in a fast-changing environment
• Confidence to propose new campaigns
• Enough humility to balance their perspective with other organizational needs.

Desired Skills

• Design of freemium models for app and websites
• Your marketing skills will be vital in the following areas
• Message continuity across consumer websites, app and marketing
• Development of corporate marketing plans that Founder can present to investors
• Campaign conception, implementation and management
• Capture and dissemination of key performance analytics
• Management of external marketing vendors
• Demonstratable skills with emerging marketing platforms (social, apps, etc)

Work environment
As a key member of the initial team, you will have a role in developing the work environment and company culture. We are coming out of a pandemic where some marketers may have worked from home for the first time. For others, the pandemic work-from-home environment was business as usual. It will be a collective effort to figure out how to continue to minimize our daily work day friction while building a collaborative culture.

Compensation
As an early contributor in a ground breaking technology company of course equity will be part of your compensation. Along with equity you can expect health insurance and a liberal PTO policy.

About Immortal
Immortal is dedicated to preserving the legacy of your loved-ones. The initial community, Archive.life is a suite of tools including a family tree builder, dynamic life timeline and mores. Our latest product, Remortal uses AI and synthetic audio to bring your loved ones to life.