Event and Field Marketing Manager

Event and Field Marketing Manager

Palo Alto based role

Aisera is a leading provider of AI Copilot solutions, utilizing AiseraGPT and Generative AI to facilitate business transformation and drive revenue growth through a self-service model. Aisera’s AI Copilot uses industry and domain-specific LLMs to deliver human-like experiences and auto-remediate requests through AI workflows. With 400+ integrations and 1200+ prebuilt workflows, customers achieve 75%+ automation and 90% cost reduction.

Aisera has received numerous recognitions, including the following: FastCompany Best Workplaces for Innovators; Inc 5000 Award for Fastest Growth; Forbes AI50; EY Entrepreneur of the Year 2023; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; and Silicon Review 50 Most Admired Companies.

Our seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.

Join our dynamic and fast-paced team and be a part of our journey to revolutionize the industry.

The Team:

We are a small but passionate team of 100+ based in the Bay Area. Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.

The Role:

Aisera is looking for an innovative, creative, and passionate Events Marketing Manager to be responsible for spearheading Aisera's event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities and representing Aisera at industry events. You will own and manage the day-to-day KPIs, reporting, and target funnel activities to maximize pipeline generation and conversions. The ideal candidate has a creative mindset, highly collaborative, and a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.

Events and Field Marketing Manager

highly collaborative, and a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.

What You'll Do:

• Spearhead Aisera's event (trade shows) strategy including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
• Drive customer acquisition strategy through CABs and Field events in partnership with Sales and Marketing
• Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
• Negotiate and execute contracts for large and small-scale events
• Drive marketing-influenced pipeline and generate MQLs through onsite activations and support of the sales team
• Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
• Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
• Interact with key decision makers and account-holders
• Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
• Manage event marketing material and equipment set up and tear down

What You'll Need:

• Bachelor’s Degree in Business, Communications, Marketing preferred
• Proven ability to articulate value propositions differently according to industry and customer needs
• 5+ years of related events marketing experience in the B2B space (ex. AWS, Google Cloud Next, Salesforce, Gen AI Summits, Atlassian, ServiceNow, Cisco) and Analyst Events (Forrester & Gartner)
• Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
• Ability to thrive in a fast-paced, team-oriented environment
• Experience partnering with an enterprise sales team
• Demonstrable proficiency in SFDC, Marketo, Google Analytics, and website authoring tools (e.g., WordPress)
• Strong organizational skills: This would include excellent project management skills with the proven ability to work on multiple projects at once
• Excellent verbal and written communication skills
• Proficiency of G-Suite (Docs, Sheets and Sheets) and Office 365
• Role requires to work from the Palo Alto Office 5x days a week
• Ability to work a flexible schedule, including occasional nights and weekends Travel Requirements:
• This role will involve 25-50% domestic/international travel required

Benefits:

• Competitive salary + stock options
• Remote work friendly
• Medical, dental, and vision plans
• 401k retirement plan
• $1000 as a one-time home office upgrade
• Holidays and Flexible PTO
• Employment Assistant Plan
• Fun place to work + great team!