Principal, UX Research

Company Overview

Farmers Business Network®* (*FBN®) is on a mission to power the prosperity of family farmers and rural communities around the world, transforming how the world farms with an integrated, technology-enabled agricultural platform.

We offer high ROI farm inputs, fintech and sustainability products and services powered by network data, and farm-tested insights from our global farmer community. Our platform helps FBN® members make confident decisions to ensure the economic viability of their farms, while also empowering them to be a part of the solution as the global community confronts its most pressing issues: providing food security for a growing population, transitioning to more sustainable agriculture, and responding to climate change.

We are a dynamic, innovative, and mission-driven AgTech company that offers competitive compensation and benefits as well as boundless career mobility. We are backed by top investors, including Fidelity, ADM, Google Ventures, Kleiner Perkins, DBL Partners, T Rowe Price and Temasek. We have been featured in these articles by the Wall Street Journal and Forbes, and were also named "One of the 50 Most Innovative Companies in the World" by Fast Company Magazine.

Description/The Role

We’re looking for a Principal, Experience Research to help us improve the lives of tens of thousands of farmers globally. Your research will directly impact the FBN user experience across the spectrum from first-time use, to onboarding & activation, on through commercial conversion by understanding how we can best support farmers’ goals and workflows.

In this role you will work with cross-functional partners to design, execute, and analyze research efforts. Our research is foundational in nature when exploring farmer’s needs. It’s participatory in nature when designing new products. And it involves healthy doses of experimentation when optimizing experiences and usability testing when launching our solutions. As the first researcher to join FBN, you will drive critical research efforts and help build out FBN’s user research practices.

This is a remote position with a WFH schedule and occasional in-person meetings for strategic, brainstorming, and team building meetings.

Job responsibilities

• Own all aspects of the user research lifecycle (study design, recruiting, moderation, analysis, reporting, communicating), making autonomous decisions to evaluate which user research methodology approaches work, and which don’t.
• Design and conduct qualitative and quantitative research including contextual inquiries, co-creation sessions, concept/usability tests, A|B tests, and online surveys.
• Collaborate within an integrated team of UX design and product management to use design thinking to innovate for our customers.
• Become a domain expert through daily use of prototypes, competitive, and complementary products to develop a deep product intuition to guide your research.
• Communicate research results and the impact on product design, experience strategy, and go-to-market strategy to audiences ranging from peers in Product to company executives.
• Work with our Product Operations function on the continued build out of our farmer research panel that provides participants for our qual and quant research efforts.
• Evangelize and advocate for the application of research across all phases and levels of the decision making process.
  

Basic Qualifications

• 8+ years of hands-on experience as a user researcher
• Experience conducting UX research (study design, execution, data analysis, and devising customer insights/recommendations) with varied research methodologies and the proven ability to execute the right methodology to get the needed result.
• Experience working within an entrepreneurial and iterative design process, with the skill to leverage early results to influence product design, knowing the balance between certainty of methodology and speed of execution.
• Deep experience with remote learning tools such as Usertesting.com, UsabilityHub, UserZoom or equivalent tools.
• A portfolio that illustrates how your research informs decision-making, showcasing deliverables, and your ability to derive actionable insights from qualitative and quantitative data
• Ability to own and work across multiple projects simultaneously.
• Interest and willingness to participate in farm visits in the midwest to better engage with and understand our farmer members. No prior experience in agriculture is needed.

Preferred Qualifications

• The ability to tackle complex, high-level research challenges within an uncharted problem space.
• Experience in consumer products with research leading to delightful user experiences.
• Experience with behavioral data-collection and analysis skills, (e.g., designing, conducting, and analyzing all kinds of user data.)
• BA/BS/MS degree in Human-Computer Interaction(HCI), Human Factors, Psychology, Cognitive Science, Anthropology, Design, or a related field or equivalent practical experience.

Benefits

• Health Insurance
• Stock Options

COMPENSATION AND BENEFITS

Compensation and title for this position may be adjusted to suit your experience and qualifications.

Farmers Business Network, Inc. is an equal opportunity employer and participates in U.S. Citizenship and Immigration’s E-Verify program. Diverse candidates are encouraged to apply.

This salary range may vary based on geography and variations in cost of labor. Beyond the above or adjusted to market salary range, FBN also offers all full-time employees competitive equity compensation, health and wellness benefits, and various perks.

FBN is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. FBN considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. ******We participate in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program here.****** FBN is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please email fill out this form. #LI-REMOTE