- B2B
- Scale StageRapidly increasing operations
- Top InvestorsThis company has received a significant amount of investment from top investors
- +2
Marketing Copywriter
- Remote •
- Full Time
About the job
The Opportunity:
Abnormal Security is looking for a Marketing Copywriter is responsible for writing and editing the content needed to support demand generation objectives. This person will write emails, landing pages, webinar abstracts, event collateral, and more and will edit or review other content created by the marketing team. He or she will serve as the “last set of eyes” to ensure that we present our content in the best possible light—free of typos and grammatical errors.
Who you are:
- You are a proven B2B copywriter with 3+ years of experience writing for various target personas.
- You understand how copy impacts conversions and you’re not afraid to try new things to get it right.
- You consider yourself a team player with strong interpersonal skills and have the desire to work in a dynamic and fast-paced environment.
- You have the ability to work autonomously and be self-motivated.
- You enjoy diving into the data to understand how copy is performing across various channels and can use that data to make better copy-related decisions in the future.
What you’ll do:
- Write and deliver high-quality content to support demand generation activities including emails, landing pages, webinar abstracts, event collateral, video scripts, and more.
- Generate compelling copy to drive an increase in awareness, search engine findability, and goodwill.
- Test copy to improve conversion and engagement and to better understand the mindset of prospects.
- Analyze results and make recommendations based on research, benchmarks, and level of success.
- Proof and edit content created by other team members including blog posts, white papers, reports, digital ads, and other content as needed.
- Work closely with the creative team to ensure flawless delivery of all external-facing documentation.
- Maintain and enforce the Abnormal Content Style Guidelines across marketing channels.
- Develop project schedules, track project progress, source internal feedback, and provide status updates to ensure content is delivered on time.
- Support additional content development across the content marketing team as needed.
Experience you’ll need:
- Excellent writing and copy-editing skills, and a deep love for correct grammar.
- 3+ years of experience writing marketing content for a B2B company with a proven track record of developing highly-effective and engaging copy that converts.
- Ability to manage multiple projects simultaneously in a fast-paced environment. Past start-up experience is a plus.
- A degree in English, Marketing, Journalism, Communications, or a related field, or equivalent work experience.
- Experience working with demand generation, customer marketing, and sales teams.
- Proven success managing multiple projects and deadlines via strong planning, organizational, and project management skills.
- Strong analytical skills and an enthusiasm for data-driven marketing, with experience in Google Analytics, Marketo, and Salesforce.
- Ability to understand new technologies quickly and become a subject matter expert.
More About Abnormal Security:
Abnormal Security is defining the next generation of email security defense. Our platform uses machine learning and artificial intelligence to baseline communication content, user identity, and behavioral signals in real-time and at-scale in order to detect the abnormalities of email attacks. Customers love us because we consistently detect and stop what everyone else in the market can’t -- advanced attacks that have never been seen before -- and we do so with beautiful user interfaces and best-in-industry customer support.
Our veteran team has built some of the most enduring machine learning platforms at leading companies including Google, Twitter, Pinterest, Amazon, Microsoft, and Expanse. We are located in San Francisco,CA, New York, NY and Lehi, UT.
Our company is growing - we’re on the Forbes AI 50, selected as a Gartner 2020 Cool Vendor, and our customer base includes multiple Fortune 500 companies.
Abnormal Security is committed to creating a diverse work environment. All qualified applicants will receive consideration without regard to race, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status
About the company
- B2B
- Scale StageRapidly increasing operations
- Top InvestorsThis company has received a significant amount of investment from top investors
- Valuation $1B+This company has a valuation of $1B or more
- Recently fundedRaised funding in the past six months