Search Engine Optimization

Job Title - SEO/ASO Specialist

About TranZact:

We’re in the midst of transitioning from 'start-up' to ‘scale-up’, and are looking for a Business Development Executive with experience in SaaS organizations, to build, lead and be responsible for driving revenue and new customer acquisition for TranZact

We built a cloud-based business platform where manufacturers & traders can network with each other and discover trusted buyers and suppliers on the network.

Founded in 2016, TranZact is a B2B business platform for Indian Manufacturing & Trading SME's.

TranZact brings different teams of SMEs on a single platform where they can collaborate efficiently to manage their entire business. On TranZact, companies can create documents, communicate and collaborate to grow their business rapidly.

On top of the business transaction platform, we want to build an Intelligent Transaction-backed Marketplace to connect buyers with relevant and trusted suppliers and provide value-added services such as logistics & financial services.

TranZact Overview: https://www.notion.so/tranzact/TranZact-Overview-86a598e2d55149339ff2588fb124a02e

About Team:

Founders

TranZact was started by 3 guys and we have built an awesome team along the way.

• Sharad Sen Sharma (Product) - IIT KGP (2010), IIMA (2015), ex - Barclays, McKinsey
• Ritesh Kumar (Business) - IIT KGP (2011), ex - Everstone, Ambit
• Rohan Sen Sharma (Technology) - BITS Pilani (2013), ex - Oracle, Cubito

What do I need?

• 2-3 years of experience as SEO Manager or similar role
• In-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines
• In-depth understanding of Google analytics, SEMRush, Google Webmaster Tools, etc.
• Proficiency in different Keyword tools like Google keyword planner, Wordtracker, ubersuggest, Ahrefs
• Should have functional knowledge of HTML, CSS, JavaScript
• Ability to work independently and with team
• Has Worked in a fast-growing unstructured startup environment
• In-depth experience of market research in SME SaaS-tech or SMB segments is preferred
• Having an agency background is preferred

What I will be doing?

• Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
• Will be responsible for ranking TranZact 1st for all the relevant keyword searches across google search(web), play store , youtube etc.,
• Evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies and reporting of digital activities, insights and trends in the market.
• Work on On-page activities like Content hygiene, Intrabacklinking, Keyword LSI checks, duplicate content checks & SEO hygiene (Meta tags, Alt Tags, File names, hero images, etc).
• Off- page activities like backlink building, monitoring the link performances, Hygiene and web page speed optimization.
• Collaborate with our Content and Marketing team to optimize play store pages, landing pages and content.
• Research and analyze competitor advertising links and develop link building strategy.
• Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
• Collaborate with web developers and marketing team
• Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.

What happens after I apply?

• Quick phone call to learn about your experience and why you want to work at Tranzact.
• Interview rounds with the founders and technical team.
• There might be optional rounds customized to your experience.
• We aim to close the end-to-end process within 3 days of giving you a phone call.

Why Tranzact?

• Be a part of the journey to take a Series A startup to IPO
• Build world class products that will have an impact on the lives of millions
• Work with a world-class, industry-leading team of engineers, product guys and growth
• Learn from great mentors and industry leaders.We have an agreement with our Angel Investors that they will help us build & grow our product & company. If required, our team members can work from their office to learn from them
• Competitive salary and attractive ESOPs

Think you've got what it takes? If yes, go ahead and apply to [email protected]. We can't wait to meet you.