Marketing Associate

ABOUT BUMO
Bumo (pronounced boo-moe, and means parent in Korean) is all about solving problems for today’s families. Founded by mega-influencer Chriselle Lim and veteran educator Joan Nguyen, Bumo was founded with the belief that how families operate today is fundamentally different than previous generations and the tools to best support them need to change. Bumo has 3 core properties under its umbrella and each solves a unique issue facing families today. Parent is a community and resource for all things parenting, Work offers co-working with licensed childcare, and Brain makes online education a fun activity for kids. Join us today and help us, help families.

ROLE
We are looking for a Marketing Associate who will be responsible for supporting Bumo’s marketing strategy to acquire and retain customers and optimize customers’ experience across marketing touchpoints, and deliver a best-in-class experience for all customers. This role will report directly to the CMO and be an integral partner for the other Bumo teams to make key decisions related to our customers’ experiences and our offering. You have bias-for-action, are motivated to go above and beyond to identify ways to reach more customers and retain existing customers in the most effective and efficient way possible. This role requires a passion for critical thinking, attention to detail, and the ability to multi-task in a fast-paced environment.

RESPONSIBILITIES

• Drive marketing initiatives from concept through execution—basing decisions and action plans on data-driven insights, collaborating with functional and external partners and supporting Marketing team members to project manage and execute
• Execute marketing initiatives that affect customer KPIs across marketing acquisition and retention channels (mobile, email, paid social)
• Support development of strategies for key marketing decisions based on analytical problem solving, e.g. quantitative and qualitative consumer insights, customer experience feedback, marketing offers or acquisition tests, demand projections, cohort health / lifetime value
• Analyze customer segmentation to improve cohort-level conversion and spend-by-customer metrics
• Support go-to-market initiatives in partnership with functional partners
• Support acquisition and retention initiatives in partnership with functional partners
• Support management of key marketing partners / agencies

PREFERRED QUALIFICATIONS

• 2+ yrs experience within a Retail or E-commerce company or entry-level roles at a top tier consulting firm
• Strong strategic, analytical thinker with outstanding verbal and written communication skills with the ability to distill complex information into key insights / summaries (“the elevator pitch”)
• Ability to develop hypotheses based on specific analytical questions and broad strategic objectives and can delve into executing analytics as needed
• Hypothesis-led analytical approach and grounded in data-based decision-making; does not “boil the ocean” to find answers to questions
• Understand when to dive deep into details of data v. estimate based on key assumptions with back-of-the-envelope calculations
• Ability to multi-task and prioritize your work when there are several deadlines
• Ability to work well independently, as well as part of a team and able to simultaneously support fellow team members
• A self-starter who can take the ball and run with it with a positive attitude
• College degree required