Digital Advertising Specialist

Our growing Digital Marketing team is passionate about creating world-class advertising campaigns for our client partners. Do you thrive running ad campaigns across Google, Facebook and through email activations? We’re looking for an experienced Google advertising specialist with a proven track record in aligning tactics to a strategy that delivers on client goals.

The ideal candidate is analytical with hands-on experience developing and managing advertising campaigns on platforms including Google and Microsoft Ads. The ideal candidate will also have some experience with email marketing implementation, or have an interest in the area. It is also important for this person to be constantly learning and exploring other/new channels and customer acquisition opportunities (e.g., platforms, media types, etc.).

Why is Arcane the right place for you? Our team was recognized by Google and given the 2018 Search Innovation Award for all of the Americas due to our commitment to best practices, strategy and search leadership, and we continue to be on the leading edge of digital marketing. Our status as a Premier Partner with Google also means opportunities to expand your skills and knowledge through exclusive, invite-only events and regular meetings with assigned reps! If you share this passion for Google Advertising we want you to join us on this journey.

Are you a resourceful and creative self-starter who can develop effective ad strategies with minimal guidance? Let’s chat! Full time remote is available (within Canada only, must be willing to flexibly work Mountain-Standard Time Zone hours).

Duties & Responsibilities
Campaign Management, Execution & Strategy

Development of Digital Advertising campaigns – from strategy to set up and ongoing management
Creation of PPC campaigns across Google Ads – Paid Search, Shopping, Display and YouTube ads, ensuring the implementation of best practices
Collaboration with senior client team members to ensure our strategies deliver ROI for our clients
Development and implementation of marketing emails (copywriting not required)
Paid media planning & forecasting
Campaign reporting – both the development of reports, as well as communication of results and recommendation and implementation of strategies with clients
Work closely with the creative team on recommendations for ad creative and testing
Support Paid Social Specialists on the development and execution of ads in Facebook Business Manager
Ownership of campaign performance

Industry & Thought Leadership

Accountable for staying up-to-date on the latest digital marketing trends
Conducting and reporting on research surrounding target audience identification, competitive analysis, qualitative website profiling, search engine keyword analysis, and secondary research aggregation

Qualifications & Skills
2-3 years minimum of digital advertising experience (agency experience a huge bonus)
Deep knowledge of Paid Search, Shopping, Display & YouTube advertising – you’re a Google Ads wizard
Experience in Microsoft Ads, Facebook Business Manager and with programmatic vendors a bonus
Experience with email marketing implementation (i.e. email marketing tools) and/ or interest in this area – familiarity with MailChimp, Listrak, Klaviyo or Constant Contact
Thorough understanding of digital marketing best practices and strategy
Google Ads Certified in Search, Display, Shopping, and Video
Strong web analytics capability and ability to present key insights and data to clients (advanced knowledge in Google Analytics)
Exceptional reporting skills and understanding of how to track and measure results with a flair for storytelling (experience with Data Studio is a plus!)
Ability to work in a fast-paced environment and manage competing project timelines
Experience working with a cross-functional, cross-discipline team to develop strong client campaigns and strategies

If you’re interested in joining our team as a Digital Advertising Specialist on a full-time basis in our Calgary office, please submit your application by February 2, 2021. We sincerely thank all candidates who apply; however, only those selected for an interview will be contacted.

About Arcane

In 2011, Arcane started with a vision to shake up the broken advertising and marketing industry. Today, with a team of passionate digital marketers, we are delivering on our mission to change the reality of the marketing ‘spend’ from an expense line item to a predictable revenue generator.
We’ve built our team (located in London, Toronto, and Calgary) with individuals that share a passion for innovation and results. Our passion and dedication has led us to many early successes. Arcane is one of the fastest growing companies in North America:

2018 Google Americas Winners, Search Innovation Award
Branham300 Top 250 list, 2018
41st in Deloitte’s Technology Fast 50 ranking and 196 in Fast 500 in North America (2018)
#135 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2018)
38th in Deloitte’s Technology Fast 50 ranking and 241 in Fast 500 in North America (2017)
#41 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2017)
Evolve or perish, there is no other option. Arcane is the original digital-first agency. Our clients sell more.
Arcane welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.
Arcane Digital Inc. is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.