Zero Reality careers

ZERO creates complex systems and builds computer software and hardware for multiverse blockchain ecosystems on various technology stacks and bridging the traditional IP based video games world into tokenised economies with strong support from video games and content creators, esports teams both from web2 and web3, beyond hype.

The global videogame market has seen intense growth in the last decade and in 2020 will reach $159.3 billion, up by 9.3% compared to the previous year. China retains its position as the world’s largest gaming market in 2020 with 55% of the total global players (1.5 bn).

The videogame market is an everchanging market with significant growth rates, linked to continuous technological evolution. Today, gamers play not only on PC and traditional consoles — Sony PlayStation, Microsoft Xbox and Nintendo Switch — but also on mobile platforms such as smartphones and tablets, and through social networks.

The increasing distribution business on new channels, across all ages and genres has led to the development of new products dedicated to a heterogeneous audience. Through technology and the continuous study of player behaviour, we are able to use algorithms that help generate intelligent, responsive behavior to create an immersive game experience that reacts to player’s choices to make the videogame more interesting through the environment and characters adapting to constant changes within each game.

Traditional business models migrated from boxed pay to play titles to multi million dollar sales pipelines powered by microtransactions and pay to win schemes. Behavioural Analytics are used to maximize daily active users and revenues at the cost of sustainability and quality of narratives.