- B2C
- Growth StageExpanding market presence
- Website
- Location
- Company size
- 11-50 people
- Total raised
- $840K
- Markets
Whisk careers
Whisk's initial product is an award-winning shopping list app that seamlessly turns any recipe into a digital shopping list.
Whisk is used on more than 1,000,000 published recipes around the world. The Whisk Instant Shopping List works with any recipe or product, instantly. AI-powered algorithms parse ingredients and products, extracting what is needed and in what quantity.
Users can purchase lists at online grocery retailers local to them (US, UK, DE & AU). Every item is automatically matched to the right store product. Users can also take lists into store by printing lists, emailing them or using their mobile device.
Whisk is used on more than 1,000,000 published recipes around the world. The Whisk Instant Shopping List works with any recipe or product, instantly. AI-powered algorithms parse ingredients and products, extracting what is needed and in what quantity.
Users can purchase lists at online grocery retailers local to them (US, UK, DE & AU). Every item is automatically matched to the right store product. Users can also take lists into store by printing lists, emailing them or using their mobile device.
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Craig Edmunds
Currently head up tech at REAMS. Previously co-founded @whiskapp. Solution architecture / development / consultancy background.
Nick Holzherr
2x startup CEO. Raised $2m for Whisk.com. BBC Apprentice 2012 Finalist.
Featured in Newsweek, BBC, TNW + others.
Total raised
$840K
Funded over
2 rounds
Latest round
Seed (Jan 2013)
Slice • Orange County • $110k – $130k • 4 weeks ago