Whatsinit? careers

Whatsinit? is a free app that provides quick, researched, jargon-free information about food and food ingredients in 12 words or less.

Users can type, say or take a picture of any ingredient or food ingredients label and in a few seconds they will get a user-friendly colour-coded guide, a short description of no more than 12 words and a short, researched, jargon-free, detailed description that includes aliases, nutrients and potential side effect.

Users will also have the option to add ingredients or food groups to an ‘allergies, intolerances and dislikes’ (aid) list. They can also share their findings across social media or search for more information via google.