Online fashion community that crowdsources answers to a the question: What Goes With This?1-10 Employees
- B2C
What Goes With This? careers
What Goes With This? is an online fashion community. Our members ask and give answers to the common sartorial conundrum: What Goes With This?
The product is a pivot from FitValet, which gained 4,000 customers but not fast enough growth. We found customers were solving one specific question with FitValet: how to wear things they already owned, or were looking to buy. They wanted fashion inspiration.
We were also surprised that our job posting for stylists went viral - we were able to get clicks for a tenth of a cent each. Every woman’s dream was to be a stylist.
We built WGWT to harness these ideas: make a site built for fashion inspiration, around a specific, pressing question that allows everyone to become a stylist.
Our Q&A site is built around photos and discussion. People can ask the style questions they’ve been asking friends and family since the beginning of time, just in a much easier way.
Simply put, it's StackOverflow, for fashion.
The product is a pivot from FitValet, which gained 4,000 customers but not fast enough growth. We found customers were solving one specific question with FitValet: how to wear things they already owned, or were looking to buy. They wanted fashion inspiration.
We were also surprised that our job posting for stylists went viral - we were able to get clicks for a tenth of a cent each. Every woman’s dream was to be a stylist.
We built WGWT to harness these ideas: make a site built for fashion inspiration, around a specific, pressing question that allows everyone to become a stylist.
Our Q&A site is built around photos and discussion. People can ask the style questions they’ve been asking friends and family since the beginning of time, just in a much easier way.
Simply put, it's StackOverflow, for fashion.
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Ian Campbell
Mona Safabakhsh
CEO at SIZESEEKER. Background in consulting and venture capital. Wharton MBA & UPenn MA.
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