WePlayed careers

At WePlayed, we believe the top moments in sports deserve to be easily discovered, personalized and shared.

WePlayed Sports is a SaaS-based Content Management solution and Digital Media inventory that enables sports organizations to protect and grow share, deepen fan engagement, and increase revenue in the high-growth market of short-form sports video.

* Overview: Live viewership has been the lifeblood of monetization and engagement for sports, but viewership of live games is in decline due to behavior patterns in Gen Z and Gen Alpha who prefer quick-hitting content. The personalized viewing experience and the quick-hitting content younger consumers are accustomed to through the innovation of B2C platforms (TikTok, IG,YT) in the 2010s has proven to be the next big market opportunity for sports and decision-makers in the industry will begin valuing ownership of these “bite-sized elements” over live content.

* Problem: Rights holders face significant challenges in the capabilities of aggregating, indexing their video and lack the strategy in distributing and monetizing their short-form video. Therefore, millions of short-form videos are locked up or undiscoverable to the fans that want to consume it, preventing entry into markets of digital media sales (Highlights $9b, Sports Sponsorship $90b) and new opportunities in athlete marketing (NIL $500m) and digital collectibles (NFTs $2b).

* Mission: The mission of WePlayed Sports is to entertain and inspire our sports community through the power of our video platform. Our platform creates compelling stories, reflects iconic brands, and unlocks the value of short-form video.

* Vision: WePlayed Sports aims to be the global leader in short-form sports digital video innovation, creation, and distribution by empowering sports organizations, media outlets, and consumers with a powerful sports-driven platform to deliver the digital video experiences fans crave.