WayBetter company logo
Spreading health and happiness through social games11-50 Employees
  • B2C
  • Growth Stage
    Expanding market presence
Website
Locations
Company size
11-50 people
Total raised
$7.5M
Company type
Startup
Markets
Social MediaMarketplacesPersonal HealthHealth and WellnessGamificationSubscription Businesses
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WayBetter careers

Spreading health and happiness through social games
Imagine a world where people are rewarded for making healthier choices. Now imagine a place where they can be silly, sweaty, vulnerable, and real while they’re at it. That’s WayBetter.

WayBetter is a direct-to-consumer behavior change company focusing on weight management. We use a mix of gamification, social support, and behavioral economics to deliver amazing outcomes.

Customers completing our 6-month program lose an average of 12% of their starting weight. To date we’ve helped 1.3 million people and have paid out over $125 million to our winners.

We also received a $1.2M NIH grant (with a team out of Brown Med School) to run clinical trials on a gamified smoking cessation program.

Our founder dropped out of HBS to start his first VC-backed startup, which he sold for $33M. We’ve been extremely capital efficient, raising $7.5M and re-investing $30M of net contribution back into the business.
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Avatar for Jamie Rosen
Founder @WayBetter. Harvard College. Dropped out of HBS to start my first internet venture, Comet Systems. Sold my personal patent portfolio to Yahoo!
Total raised

$7.5M

Funded over

3 rounds

Latest round

Series A (Aug 2014)

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