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Vugo's patent-pending TripIntent® technology gives advertisers the power to target captive passengers in a contextual way. TripIntent® uses a combination of data such as trip origin, trip destination, time of day, and other environmental factors to estimate consumer intent to display only the most relevant interactive advertisements and entertaining streaming video content.

Advertisers are able to use either a display image or video for their advertisement, while media partners are encouraged to use primarily video. Vugo uses relevant and entertaining media in addition to advertisements to help improve overall engagement on the platform by preventing ad fatigue. All media is fully interactive. Passengers can click on media and be brought to a landing page for conversion. Landing pages are fully HTML5 compliant, which allow advertisers to have complete control over their messaging – whether that is a form to receive a coupon, an interactive game, or another customer acquisition method.