VITia company logo
We empower chronic disease patients to improve their quality of life, using Rewards & Data Solutions1-10 Employees
  • B2C
  • Early Stage
    Startup in initial stages
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VITia careers

We empower chronic disease patients to improve their quality of life, using Rewards & Data Solutions
An app to empower patients, to better care themselves and live happier lives, while avoiding complications through i) education (on their condition), ii) build expertise, and iii) teamwork (by creating a healthcare ecosystem around patient). Patient engagement is supported on a loyalty program, where patients earn VITia Points redeemable for products or services of partners in our health ecosystem; pharmacy, biological lab, caregiver agencies and others, or can be exchanged for vouchers for department stores, coffee shops, etc.
Both pharmaceutical companies (pharma) & payors (our customers) want to increase treatment compliance, pharma as a means to increase sales, payors as a means to reduce costs from complications.
Patients (our users) use our platform to learn about their conditions, to live better. Through their use we learn about them, can help them better and our customers can develop better strategies.
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Clinical and health psychologist graduated from UNAM, founder of Cognos Ipsi, extensive experience in treatment adherence programs and telehealth.
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Avatar for Cesar Laguna
Throughout the years I have developed a career in finance fields, working for leading multinational and national corporations, in the airline, consumer goods, corporate services, and accounting management industries, at the highest management level.
Avatar for Fernando Silva
• VITia, Founder & CEO • Founded Sanantia • Novartis Vaccines Head of Mexico & Latin America Growth Emerging Markets • Merck Serono Business Unit Head of Oncology (Mexico) • MBA, University of Michigan Ross School of Business
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