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Advertising technology business1-10 Employees
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Advertising technology business
Viewex ad technology increases online display ad revenue by up to 800%.

Problem
Not all ads are seen online because the user doesn't always scroll down the page to see the ads at the bottom of the page before leaving. Brands tend to buy space above the fold because they can guarantee it will be seen but not all space is above the fold.

Brands have turned to analytics companies to help them target ad units which are likely to be seen when buying space below the fold. This technology is decreasing ad revenue for publishers because 50% of their ads are prematurely loading to the page.

The Viewex plugin prevents premature loading of ads on publisher websites until they are scrolled into view, which increases CTR and engagement inline with above the fold prices so that publishers can sell below the fold units for above the fold prices

Integration is simple
1. Sign up on the website viewex.co.uk
2. Install plugin
3. Configure how much you want to increase your ad value by
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Lee Cassingham
Avatar for Lee Cassingham
Experienced Founder and Product Manager. Built AdTech and MarTech platforms. Currently training for an ultra marathon and alpine climbing expedition.
Total raised

$166K

Funded over

2 rounds

Latest round

Seed (Jul 2013)

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