Culture and benefits at Swyft

## We put customers first. Putting the customer at the centre of everything we do makes the customer our top priority. When in doubt, favour the customer over everything else. We speak up for our customers and fight for what is right. ## We love data. We measure and test everything. We settle debates with data and not job titles. Everything is a hypothesis that must be tested, always. What's correct today can be wrong tomorrow, and vice versa. ## We hate complexity. Simplicity is a competitive advantage that doesn't just happen, it has to be recreated constantly by removing complexity. Stop generating unused reports. Cancel unproductive meetings. Remove unnecessary rules. Automate manual processes. Simplify workflows. ## We ship frequently. We value scrapiness over perfection. Real, sustained and lasting improvements can only be found with shipping quick and incremental changes. We show an extreme bias for action. ## We play the long game. We cannot build a company that will outlive us if we sacrifice long-term goals for short-term gains. Our bias for action does not deviate us from our values or mission. ## We make bold bets. We make big bold bets. We take risks but we mitigate them by testing our assumptions. Sometimes we fail, but failure makes us smarter. We get back up, we make the next bet, and we go! ## We create magic for our customers. Good companies satisfy their customers, great companies delight them. We aim to create magic in everything we do. Every interaction with us should wow our users. ## We act as owners. We commit ourselves every day to our work, to our customers, to each other. When we take on responsibility for something, we see it through. We seek out problems and we solve them. We help each other and those who matter to us. We have a bias for action and accountability. And when we make mistakes, we own them and we learn from them. ## We are annoyingly transparent. We are annoyingly transparent with each other & customers