Jobs at Units

In 2018 the Supreme Court of the United States lifted the national ban on sports betting. This opened the floodgates for retail and online casinos to start offering sports betting outside of Las Vegas. Since 2018, 31 states have legalized sports betting in some form, with the largest market, New York State, going live in 2021. As of mid-2022 five more states are in the process of going live within the next 12 months. Since 2018 ad spending on casinos has increased 2,200% to nearly $1B a year. This growth in advertising spend has unearthed a few issues that casinos are now dealing with. The first main problem is that historically, casino advertising has been mostly broadcast channels that don’t allow for true performance measurement. Now with increased competition from mobile and online casinos and sportsbooks, and more markets opening up each year, casino operators need to be smarter with their ad spend. This need results in Problem 2: Existing digital advertising platforms are either too large to offer client specific strategy, or too niche to meet all client needs.