- Early StageStartup in initial stages
- Website
- Location
- Company size
- 1-10 people
- Company type
- Private Limited
- Markets
Jobs at Bon Happetee by True Positive Analytics
The current approach to health (as is evident from a basic google image search for the words nutrition or fitness) is unreal, achievable and above all untrue. It is not motivating for an average individual to visualize nutrition with only green vegetables and fruits and visualize fitness with six packs and size zero. There are over 1700 fad diets and over 13000 heath and fitness apps, yet over 75% healthcare spends are on diseases linked to diet. So, what's missing ? A personal human approach. After some extensive multidirectional research, including direct interviews of scores of users, we have arrived at possible reasons that explain this anomaly. These solutions are regimental, exclusive, or too intrusive, and hence unsustainable. They do not take into account personal preferences and adherence patterns and cannot balance taste and health quotient to arrive at a smarter, personalized meal recommendation. "bon happetee" is an app that will help foodies eat what they love. Without the guilt. The app, objectively balances the long term health benefits with short terms pleasures of the palette. It starts with you by understanding your body metabolism, lifestyle, taste and food preferences and your behavior enough to nudge you in the right direction towards a healthier self. Along the way it learns from you and the world around you. Our product is on the intersection of health and food tech. We disrupt 2 industries in a very unique way. As said by Wendell Berry - "People are fed by the food industry, which pays no attention to health, and are treated by the Health industry, which pays no attention to food" We change what goes on our users’ plates by personalizing taste and health. By optimizing this at a personal level we make a positive impact on world health.
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