Tru Optik careers

Over $500B worth of digital media is shared by 600 million people each year via peer-to-peer file sharing using the BitTorrent protocol. Tru Optik is the pioneer of real-time IP verified analysis of this activity for use in audience intelligence. We empower media, entertainment and advertising enterprises with solutions needed to recapture a portion of the $500B per year of unmonetized consumer demand that cookie, social, and market research based solutions have been unsuccessful at addressing. Peer-to-Peer file sharing accounts for more than 60% of all worldwide TV, Film, Music, Video Game, and Software downloads; making peer-to-peer downloads and streaming larger than iTunes, Amazon, Netflix and Spotify combined. Utilizing patent pending technology Tru Optik cross analyzes p2p against social, web, mobile and offline data to provide unmatched behavioral, and psychographic audience segmentation. Tru Optik was named "Cool Vendor" 2014 in Information Innovation by Gartner.