Jobs at This is Synthesis

Our specialism is Human Centred Data Science: a way of understanding data better by understanding the people and context shaping it. We build original datasets and data exploration tools, using open data, that can detect shifts in consumer preferences and growing audiences. Partnering with the world’s most successful brands in fashion, beauty, content and travel, we’re building specialised solutions to solve problems of planning for the future. Rooted in culture, tested in data science, we spot and anticipate changes and connections in culture to inspire action and help brands grow with a new wave of audiences. After three years of iteratively developing and perfecting these models, we are preparing to launch a series of products over the next 5 years. We will be at the forefront of a shift towards leveraging open data to develop rich, honest, human insight. In an industry that has for too long relied on ‘question-response’ approach to understanding changes in behaviour, we prioritise layering behavioural, performative, search and sales data to highlight the discrepancies between what people say they do and what they actually do. We see an $80 billion industry that has failed to innovate for too long and we are just getting started.