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TASL is a mobile app-based solution that rewards drivers who drive undistracted1-10 Employees
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TASL is a mobile app-based solution that rewards drivers who drive undistracted
This App Saves Lives (“TASL”) is a mobile app-based solution that rewards drivers who abstain from phone-based distracted driving.

With TASL, drivers earn rewards points for time spent driving undistracted and these points are redeemable for amazing rewards from our nationwide community of merchant partners. In doing so, TASL gamifies and incentivizes safe driving behavior to replace a dangerous habit with a far more rewarding and addictive one.

By sponsoring rewards, TASL merchants acquire new customers more effectively and engage them through an important socially-conscious lens. Our business model centers on our positioning as a game-changing digital marketing platform, empowering brands with a more effective medium for customer acquisition that also incorporates a social good component that appeals to consumers.

Having been injured and nearly killed by a motorist who ran a red light while texting, we're tackling a problem which is both personal and also widespread. Every year, phone-based distracted driving causes nearly 2 million accidents, and that's just in the U.S. alone.

We're building a powerful for-profit business with an important social impact focus that is set to fundamentally improve the safe driving landscape.
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Avatar for Ryan Frankel
Founder of This App Saves Lives (Techstars 2020). Former CEO of VerbalizeIt (acquired in 2016). Wharton MBA, Goldman Sachs alumnus, author, Ironman triathlete.
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Equity benefits

Remote friendly

Generous vacation

Wellness benefits

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