Prospect and cold outreach: build target lists, write emails and LinkedIn messages that get replies, and make calls to people who don’t know you exist yet
Run discovery calls: work out what a brand’s marketing team is worried about and show them where they stand in AI answers
Write content built to be cited: educational pages, FAQs, explainers, hub pages, comparison content and community posts. Structured so a model can lift a clean, quotable answer out of them.
Write to the sub-questions a real prompt fans out into, rather than to a keyword. Most of the craft sits here.
