People at The New Standard

I founded The New Standard (TNS) Agency with a singular mission: to definitively upgrade the caliber of communications support available to international brands in Latin America. I saw a critical gap in the market for a partner who could seamlessly bridge the divide between global corporate expectations and the nuanced, complex reality of the LATAM media landscape. Our values are rooted in agility, transparency, and an obsession with measurable impact. We don't believe in siloed services; instead, we champion holistic, integrated campaigns that drive real business growth. TNS is the best partner for market entry because we offer what others don't: a unified regional strategy powered by deep, hyper-local expertise. We navigate the cultural intricacies of Brazil, Mexico, and beyond so you don't have to, ensuring your brand doesn't just enter the market; it commands it.

Christopher Suttenfield

Founder