Jobs at The Must Know

Millennials within the 18-27 year old category consume media content differently than past generations. These young people who have grown up with computers and mobile technology, digital natives, feel overwhelmed by the plethora of outlets to obtain news and information from, which causes media companies to run into issues reaching this demographic successfully. This segment of the market shouldn't mind flipping through multiple sites, yet consuming media feels like a chore, and it really shouldn't. There is a lot of room for improvement in the current media landscape to accurately reflect how millennials consume content. The Know is the next step in the chain of improvement. The Know head on tackles the issues media companies are not addressing: time constraint, passive consumption, visualization, and customization.