- Early StageStartup in initial stages
- Website
- Locations
- Company size
- 51-200 people
- Total raised
- $5M
- Markets
Sublime Skinz careers
Commercial Need: In advertisement, publishers and media buyers face the common problems of over-solicited-audience and viewability issues (purchased unseen ads, aka, display fraud). Skins outperform banner ad campaigns:
Average click rate: Banner ad .3% vs. Skinz 3.0% (Google dfp, OpenX)
Average viewability: Banner ad 60% vs. Skinz 94% (Alenty/Appnexus)
Thus, skins should be the preferred digital ad space. However, because skins are a non-standard ad unit, needing to be adjusted to each digital asset, skins have not been a scalable advertisement medium...until now.
Sublime Skinz’ Solution: Sublime Skinz created an ad application stack: dedicated skin ad server, ad network, optimization algorithms, and SaaS management portal. The ad application stack allows Sublime Skinz to industrialize what were bespoke ad units. On 1000s of digital assets, wrapping the content, Sublime Skinz can run several different types of ad products on the last best digital real estate, the skin.
Average click rate: Banner ad .3% vs. Skinz 3.0% (Google dfp, OpenX)
Average viewability: Banner ad 60% vs. Skinz 94% (Alenty/Appnexus)
Thus, skins should be the preferred digital ad space. However, because skins are a non-standard ad unit, needing to be adjusted to each digital asset, skins have not been a scalable advertisement medium...until now.
Sublime Skinz’ Solution: Sublime Skinz created an ad application stack: dedicated skin ad server, ad network, optimization algorithms, and SaaS management portal. The ad application stack allows Sublime Skinz to industrialize what were bespoke ad units. On 1000s of digital assets, wrapping the content, Sublime Skinz can run several different types of ad products on the last best digital real estate, the skin.