Own the SEO and GEO strategy and roadmap for StreetEasy, defining opportunities for organic traffic growth and aligning initiatives with business goals across key customer journey phases.
Identify new and unique opportunities to increase Search Engine Results Page (SERP) visibility and traffic, including in AI-generated and generative search surfaces.
Define and drive the search and shopping strategy for StreetEasy across web, iOS, and Android, from initial query through listing and building evaluation to finding “the one”.
Build personalized shopping experiences using smart defaults, targeted nudges, and AI-assisted exploration.