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Building an AI-driven fuel pricing and optimization engine that replaces match pricing1-10 Employees
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Building an AI-driven fuel pricing and optimization engine that replaces match pricing
Fuel pricing is one of the largest and most complex revenue levers in retail, yet most existing tools remain reactive, fragmented, or disconnected from how operators actually think and execute. Decisions are often driven by short-term signals rather than deliberate strategy, creating inconsistency at scale and eroding confidence in the system.

StratiFuel is being designed to bridge that gap by translating operator-led pricing strategy into automated, scalable decision systems that respect real-world constraints. The focus is not theoretical optimization, but building infrastructure that pricing leaders and field teams can understand, trust, and rely on every day.

The platform is being built with the belief that pricing decisions should be deliberate, explainable, and operationally grounded—not opaque, reactive, or disconnected from the realities of the business.
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Robert Clark
Avatar for Robert Clark
Operator-led fuel pricing strategist. Building StratiFuel: automated pricing decisions at scale.
Valuation

$3M

Funded over

1 round

Latest round

Pre-Seed (Dec 2025)

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