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Podcasts in context1-10 Employees
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Podcasts in context
The very reason we started Stabl was to help solve an age-old issue in podcasting: the difficultly in finding something to listen to in the easiest possible way.

We decided that the easiest (and cheapest) way to achieve this was to write a weekly newsletter with a simple concept: to share what our readers were listening to. And while we’re happy that our humble newsletter has grown beyond our initial expectations, we remain frustrated. The issue of how people listen still isn’t really being addressed. Our primary aim was to boil down the components of why people listen to podcasts and we soon realised that we had to get away from the standard ‘let’s build a player platform and search model’ which mainly exists in today’s market.

We came up with the following user journey — 1) I like X genre of programme(s), 2) I have X amount of time available, 3) And I want to listen to something immediately. The user can plug is their preferences and off they go…
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