Socialmail careers

Socialmail is a visual inbox specifically designed for users to direct their email newsletters and subscriptions.

Email marketing is a multi-billion dollar industry that’s not had any innovate change for nearly two decades
Users, want to connect with a brand, that’s why they give their email address away.
There is also extreme frustration with email overload, especially newsletters, since they are considered marketing.
Which leads to a cycle of subscribe/unsubscribe.

Email characteristics

To do list
Two way communication
Text based
Lean forward activity

Newsletter characteristics

Visual
Content discovery
One way communication
Lean back activity

Email Newsletters should not be in a users email inbox.

When they are in a communication mode they should go to their email

When they are in a content discovery mode they should go to their Socialmail account