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Junkless Foods1-10 Employees
  • B2C
  • Early Stage
    Startup in initial stages
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Junkless Foods
We offer an alternative to moms who are concerned with all of the “junk” found in processed foods today and are unsure whether the foods found in grocery stores are good for their families. Women make over 70% of all grocery purchases and serve as "gate keepers" who control what the family, and particularly their children, eat.

Our brand is called Simply Eight and we make a line of “Junkless” breakfast and snacks foods. “Junkless” means: NO genetically modified organisms (NO GMOs), NO hydrogenated oils, NO high fructose corn syrup and NO artificial colors, flavors or preservatives.

Our product solves a fast growing, mainstream consumer problem; one that Big Food companies have been unable and unwilling to address.

Our rock-star team has over 125 years combined experience in the food industry—where five of our six founders held executive-level positions--and we have the inside knowledge to overcome the large barriers to entry and successfully launch and grow new brands.
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Ernie Pang
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25+ years in CPG marketing & innovation for Lysol, Slim Fast & Kellogg in commercializing new products by leading large diverse functional teams to success.
Sheri Stockman
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12+ years in tactical and strategic sourcing in manufacturing, non-manufacturing and CPG environments.
Phil Straniero
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A seasoned 50+ year veteran of the Food Industry experienced in leading Trade Marketing, Category Management, and Channel strategy and program development,
Jeff Grogg
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Formerly head of R&D at Kashi, founded JPG Resources Consulting group and Bridgetown Natural Foods contract manufacturer in 2009. Business builder, consultant.
Jim Swoboda
Avatar for Jim Swoboda
30+ year CPG industry executive including Spartan Stores, Acosta Sales & Marketing, Archpoint Sales. Experienced in procurement, supply chain, sales, strategy.
Total raised

$355K

Funded over

1 round

Latest round

Seed (May 2014)

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