Sifted careers

Sifted is a new media platform reporting on the world of technology and startups in Europe, backed by the Financial Times. Just 3 years after launching, we’ve become known for our high-quality journalism and fresh viewpoints, and a must-read for many founders, investors and people working in startups across the continent.

Our team of reporters, based across Europe, aren’t chasing after the latest funding announcements or product releases; plenty of other sites have got that covered. We are telling the stories that should be told — big startup trends, compelling company profiles and the everyday lessons that come from growing a business and messing up along the way.

We have grown from a standing start to over 600,000 monthly unique visitors, and 80,000 newsletter subscribers, but there is much more to be done to both grow and consolidate our readership. In particular we want to build stronger relationships with our most dedicated readers while also diversifying our revenue streams away from our current advertising and sponsorship model.

As venture matures as an asset class, so must the information on which it runs. Startup databases are great but inherently backwards looking and lack context/analysis. As the leading media outlet on European startups we are read by key investors and decision makers in the ecosystem, and want to empower them by providing the information and insights that will allow them to focus on their own individual value adds, becoming not only the reference media for European tech, but the voice of the community and the platform for the industry.