- Early StageStartup in initial stages
- Website
- Location
- Company size
- 1-10 people
- Total raised
- $400K
- Company type
- StartupSeed Fund
- Markets
Sian's Plan careers
Sian’s Plan is an online meal planner that helps busy people to eat well. We raised £100k by Crowdfunding (sians.pl/seedrs) in April 2014 and have been featured in The Guardian, Telegraph, Metro, Times, Grocer, Huffington Post and more.
✷Key stats✷
◇ Average time spent on recipes, meal planning & grocery is 4 min
◇ 5k members if free beta
◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally".
✷Business model✷
1. Subscription
Members pay up to £10 per month. 2% conversion to paying from landing on site.
5.56% churn rate equates to a LTV of £160
2. Affiliate/commission
Basic affiliate deals earns £5 - £10 per shopper & 0.25p - £1 per sale
✷Member reviews✷
Hi Sian, thank you guys!! You've really helped me out, with 2 young boys and little culinary imagination it's amazing! Rose, UK.
Rose averages 1.47 visits per day over 30 days, signed up to the yearly package and has "recommended it to a lot of other mums!
✷Key stats✷
◇ Average time spent on recipes, meal planning & grocery is 4 min
◇ 5k members if free beta
◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally".
✷Business model✷
1. Subscription
Members pay up to £10 per month. 2% conversion to paying from landing on site.
5.56% churn rate equates to a LTV of £160
2. Affiliate/commission
Basic affiliate deals earns £5 - £10 per shopper & 0.25p - £1 per sale
✷Member reviews✷
Hi Sian, thank you guys!! You've really helped me out, with 2 young boys and little culinary imagination it's amazing! Rose, UK.
Rose averages 1.47 visits per day over 30 days, signed up to the yearly package and has "recommended it to a lot of other mums!
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Sian Breslin
I created @Sian's Plan to help busy parents provide healthy meals for their families. A home-ecoonomics teacher for +25yrs I now run Donegal Cookery School.
Total raised
$400K
Funded over
2 rounds
Latest round
Acquired (Apr 2015)
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