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In a nutshell, SMI uniquely enables mobile commerce. We achieved a patent on our platform that creates the kind of mobile consumer engagement, re-engagement and analytics that digital marketers seek but until now has been unavailable. SMI seamlessly integrates with incumbent marketing platforms or stands-alone to turn a mobile device into a window into the consumers mind. And then instantly takes action serving-up whatever the digital marketer has in mind: offers, coupons, discounts, recommendations, promotions, product cross/up-selling, calls-to-action (e.g. to a call center), social-sharing, augmented reality (how the couch looks in your living room or the glasses in the print ad or online look on your face), all stored in a ‘personal cloud’ for later re-engagement, all tailored to the individual shoppers profile, then tracked with full analytics.