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On demand video ads for apps11-50 Employees
  • Early Stage
    Startup in initial stages
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On demand video ads for apps
We monetise apps in a way developers and users actually like.

We don't interrupt app UXs with ads, we don't force ads on people. We put users in charge and reward them for their time. Because time is the #1 currency today using a delivery model which respects user's time makes sense.

Our flagship product is called the 'Video Selector', which does exactly what you might expect, it offers a choice of different video ads for app users to watch in return for a reward of in app currency. This currency could be mobile data, sticker packs, emojis, or another valued virtual currency.

Our product massively outperforms the market, beating the incumbents like Facebook and Google across many major stats, not least 'dwell time' - in our view by far the most important stat in brand advertising. Dwell time is the amount of time a user spends with an advert. On Samba, for a 30" ad, users on average spend 26-27" with the ad. This is in the top percentile of user behaviour.
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Neil Patrick
Avatar for Neil Patrick
Founder Samba Networks. Founder Coretalk Caribbean. Mobile & Internet Products + Business Ops focus
Ben Atherton
Avatar for Ben Atherton
Founder @Samba Networks, @www.brandtone.ie • Worked at @Orange, @Digicel • Investor @Samba Networks, @www.brandtone.ie
Valuation

$0

Funded over

3 rounds

Latest round

Jan 2015

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