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AdSense for contact centers - a real time auction-based exchange for live phone leads
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AdSense for contact centers - a real time auction-based exchange for live phone leads
Sales Portal solves long-standing pain points for two large industries:
1. Call Centers struggle to monetize their existing call traffic - current monetization technique (cross-selling) is ineffective and onerous.
2. Advertisers highly value inbound phone leads - conversion rates are 10X higher for phone calls compared to clicks. However traditional phone lead gen (TV, radio, etc) is on CPM basis, offering Advertisers no performance guarantees.

Our auction-based platform enables call centers to monetize their call traffic by pitching relevant products at the end of calls. Bidding advertisers receive warm-transfer leads on a pay-per-call basis.

Phone Lead Gen market in the U.S. is >$36B.
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Sr. Product Manager (Webex). MBA (U of Mich).
Founder People.com (sold to TMP, parent co. of Monster.com); CEO Dish Planet.
Total raised

$4.9M

Funded over

2 rounds

Latest round

Series A (Jul 2011)

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