Run2Play (Fit For All LLC) careers

Fit for All is a different kind of company. We're not only building a better, more engaging fitness app where you can challenge your friends, compete in contests, and support charities with your activity.

We're setting out to fix the broken app economy, and we've built the model and the infrastructure to build a movement across an entire ecosystem.

For us, this started by recognizing that it's the users that give apps their value. Not the app's features. Not their code. The users. Without users, an app is worthless.

Many apps offer their app to users for free in exchange for the right to advertise to those users. So users get a free and convenient product. But they give up control over their data, and all the value generated goes to the app company and the app company’s shareholders. Those shareholders enjoy a significant multiple on user-derived metrics like monthly active users and revenue per thousand ads served to users. So app companies work hard to maximize users' time and attention so they can acquire more data and serve more ads. Users become the products, and are often subjected to psychological manipulation and other exploitation by app companies. All in service to increasing value for shareholders.

Users can vote with their feet, but usually there's no better alternative and quite often there's no alternative at all. So the preferences of users - manipulated in any event as they are - have little bearing on this system.

If users are a necessary condition for value, but users are exploited and have little to no control over the system that defines that value, then the system is overdue for a realignment.

So we asked ourselves some questions.

What if advertisers had to pay users to advertise to them?
What if apps were co-owned by their user communities?
What if users controlled their data and privacy?
What would that ecosystem have to look like?
What types of organizations are needed?