RUKA Hair careers

Our vision is to become the definitive hair brand for black women, globally. We're starting that journey with extensions, combining a conscious, digital-first brand and community, with a product that black women love, refined through a scientific and user-led approach.

Our first products have been clip-ins and ponytails with one element of our core differentiation is the accuracy and personalisation we bring through not only our product but our RUKA quiz, helping people texture match and find the right extensions for them.

We couple this with our brand IP - our sustainable competitive advantage. It’s based on:
1. The expert education that black women currently miss out on.
2. A premium experience that feels like a celebration of our identity and hair.
3. A community that they can lean on.