Jobs at Readlax

Growth Hacker (Head of Marketing). Establishing a brand and product category for a new market (Brain Fitness market) takes an entrepreneurial mind-set: creative thinking, targeted experimentation and focused execution. Excellent technical abilities, strong communication skills, and effective project management abilities. List of responsibilities a growth hacker: - Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on. - Bringing traditional and creative ideas how to grow those KPIs. - A/B testing those ideas. - Analyzing the data and users’ feedback. - Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric. - Driving traffic to the website, landing pages, social media, apps… - Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. - Working on a lean startup process. - Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue) - Prioritizing growth channels. - Optimizing channels in order to always improve the performance of ones business. - Scaling and Automating the growth processes. - Knowledgeable about referral marketing and being able to create viral growth.